American Fast Food took hold in the 70s and 80s as THE social space to hang out in every suburban American City and Town. Before the advent of the Casual Dining space (like Applebee’s and Chili’s) and coffee shop (like Starbucks, Barnes and Noble, or Border’s) of the 90s, the stand alone fast food space or food court within a shopping mall, were viable places to go if one weren’t to eat lunches or dinners at home. These spaces were bright, warm, and bold, as well as playful. Unusually enough the colour and material trends of that time period were narrow, sticking to reds, yellows, oranges, browns, and timbers rather than the cooler tones- perhaps it was fashion or a way to make a space livelier, brighter, and diners hungrier- after all there is a scientific correlation with bright colours and appetite!

We imagined a space mixed with warmth, colour, grid-work, textures, and neon lighting, all “vibing” coherently. With the use of bold colours and materials, giving the space a bright and fun atmosphere with a sense of nostalgia and “deja vu” to the past.