Salvo, a name that signifies vigour and strength, perfectly embodies the store's bold move toward sustainability. Owned by Hamish Peddie and opened in 2021, this menswear and lifestyle boutique carefully curates each piece not only for fashion and style, but also for the brand's ethical contributions to the environment and community.
Salvo has recently unveiled a brand new space at St. Francis Yard, led by Creative Director JJ Acuña, who was thrilled to develop a physical space that supports a sustainable perspective. "Our clients value the opportunity to see and feel the high-quality fabrics and finishes of our clothes in person," says Acuña. "We aim to show that sustainable brands can be just as luxurious and amazing as any other brand."
The new Salvo draws inspiration from the traditional Japanese aesthetic of wabi-sabi, which finds beauty in imperfection, impermanence, and incompleteness. "Our goal is to create a space that conveys a feeling of ease and calmness," explains Creative Director JJ Acuña. "We wanted to encourage community togetherness and create a space where time doesn't exist." Alex Garcia, the project's design lead, adds, "The Starstreet Precinct, where the new Salvo is situated, exudes a calmer and slower-paced vibe, and we wanted to capture that feeling in our design.”